Seletti, una historia de visión y evolución. Desde su fundación en 1964, la empresa ha perseguido su misión de aprovechar al máximo la profesionalidad, el servicio y, sobre todo, una incesante investigación de productos, buscando la mejora, la innovación y la originalidad.
Uto Balmoral
“I don’t belive in design. I belive in ideas”
Uto Balmoral it’s not me.
Uto Balmoral is a character provokingly created to be a product himself,a project of the designer.
The idea comes from a personal consideration about the concept of the ”Designer as a griffe”.
The consciousness rising of this phenomen gave birth, with declared irony, to the new carachter Uto.
Uto traces his own image starting from the denial of himself in a game of particular balances between the will/necessity of appearing and hiding.
The central thread of Uto’s work is the simple necessity to communicate , to provoke, to generate something into the public, to force out a smile, to cause thinking, to spark off a reaction, to start a process able to go over the aesthetical sense and functionality and centering in this the principal scope of his work.
First of all objects are communicating, they are places where you can find a clear message.
